Kitchen Aid mixers exploded in popularity during the 1920s and 1930s. Gradually, KitchenAid came to be known for its other products as well. During the 1980s, the company made a concerted effort to expand its product line, introducing their ovens and stovetops in the middle of that decade. In 1986, KitchenAid was acquired by the Whirlpool Corporation, still the largest appliance maker in the world.

The traditional KitchenAid stand mixer sold in record numbers in the late 1980s and early 1990s. During the economic recessions of 1990 and 1991, KitchenAid remained profitable, continuing to gain market share due to its high-quality product and effective advertising campaign emphasizing multigenerational family reunion themes. The KitchenAid mixer–the original product from which the company name was derived–continues to flourish as well.